It's a good point. We could, but the flame effect is relatively small, about 6"-8" by about 1" at most, and the plastic surround means the flames would quite obviously be separated so would look like an array of small linear flames, rather than a fire. It's something being considered, but we'd probably need a dozen or more to cover the size of the hearth, plus we'd need make sure we could control them all at the same time, which might mean butchering them and modifying the control circuits. So we're looking for maybe a couple of much bigger units, or suggestions how we could do the same effect ourselves. A possibility, I guess, would be a transparent tray of water with floating vapourisers lit from below.
I did suggest a couple of salamanders under the hearth, but this wasn't deemed to be a flyer 😉