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Samsung buy Harman International


musht

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This seems like am odd investment for them. Why not just do a licensing deal with the part that interests them? What will happen to the parts that they are not going to bother with like Soundcraft and Martin? Are they in danger?
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What will happen to the parts that they are not going to bother with like Soundcraft and Martin? Are they in danger?

 

If the brands/product lines are profitable in their own right, then they won't simply disappear overnight. It might make sense to sell them on to someone else - the question would be who. The entertainment related brands could all be spun off as a separate entity, either sold as a package or left to fend for itself.

 

The danger is that, as a small part of the very large Samsung conglomerate, they are left to wither. Nobody can expect top management to pay much attention to a non-core business that only contributes fractionally to the group income. Historically, brands from our industry seem to have done better when part of a small group of similar sized operations.

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This sort of thing puzzles me. If firms are profitable in their own right, such as both Martin Audio (bought by Loudtech) and Martin Light (bought by Harman) why do they allow themselves to be bought out?

And once bought can they then become independent again? Presumably a large management buy out is required as happened to Avolites.

 

edit: just found out that there was an buyout attempt in 2007, also for $8 billion. This was a nasty looking Goldman Sachs/private equity deal.

 

washington post article

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If firms are profitable in their own right, such as both Martin Audio (bought by Loudtech) and Martin Light (bought by Harman) why do they allow themselves to be bought out?

 

 

Economics 101. It's the legal duty of a companies board to maximise shareholder value.

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Maximising shareholder value is a somewhat nebulous statement, though, and isn't as simple as maximising profits at all costs. Certainly in the US and the UK it is generally held to be acting in the shareholders best interests, and this can involve reputation, so AIUI if profits can be (and are) increased by say polluting the environment or by engaging in highly questionable tax constructs, the directors can be held not to have acted in the shareholders best interests overall.
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The problem, of course, is that for Samsung shareholders, the Harmann brands that we're concerned about are a very small fraction of the value of the overall company. So there's not going to be much push from that angle to see them flourish. Martin or Soundcraft could be semi-accidentally run into the ground and it wouldn't even rate a mention at the annual shareholders' meeting...
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I could see Martin Lighting being an attractive proposition to Music Group, if they want to expand in that direction. Not sure how useful Soundcraft would be alongside Midas and Behringer - what products do they offer that don't have an equivalent within Music Group already?
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