Thanks for all the suggestions.
Right now this is extremely simple setup to try to get it working - so I have been working with one or two lights, no splitters, etc. and all new DMX cables. I can change the channels, and also values G000-255 - which act as you would expect and remain saved when the light is power on/off. I have also tried the polarity switch on the back of the controller when the light was connected by itself.
I have done the 12-Ch on a known good console, setting fixture to A001 - and have tried many combinations of channel values, the fixture does not respond at all.
I really do appreciate all the suggestions - I have only tried 4 of the 8 fixtures, but they all behave the same way, which is hard to believe.
If the polarity on the DMX in was reversed, then I would not expect the fixture I have connected to the DMX out to work - and it does. Is this the wrong assumption for me to make?